STRATEGY
Oftentimes messaging or an end goal is assumed to be obvious. However, hidden behind stereotypes or assumed audiences are allies and solutions waiting to be discovered. We work to strengthen existing partnerships and discover new ones. Research informs all of our projects, through all stages of development. Our process encourages early design work and informs the initial opportunity. Solving for the right problem is critical for success- and determines the strategy.
INTERVIEW GUIDES AND INTERVIEWING STAKEHOLDERS
A thorough understanding of primary and secondary research creates a foundation for any strategy. We believe in understanding historical context as well as evolving attitudes. Talking with stakeholders is the only way to truly understand their needs. Creating interview guides and conducting in-person interviews provides an opportunity to uncover unseen workings of challenges and solutions.
ETHNOGRAPHIC RESEARCH
Observing stakeholders within the context of their environment illicit unseen connections and provides context.
COMMUNICATIONS AND WRITING
We excel at ideating and developing engaging themes and language for communications pieces delivered through integrated digital and print campaigns. We draft thoughtful, engaging copy focused on specific audience segments.
VISUAL STORYTELLING
Communicating with target audiences needs to be done through the most appropriate medium to have the most impact. This includes digital formats such as email, social media, and newsletters which incorporate impactful photography, graphics, and other imagery. It could also include podcasts, a pop-up venue, an app or website, or a combination of multiple formats.
